Why Should I Pay for a Theme?
So, let’s break it down in to pros and cons. A “pro” for a Free theme is that, …. It’s FREE! The “cons” list could get very long. Unless you understand how to comb through every line of code on a lesser known free theme, you do not know what you are getting. A free theme can have everything from intentional malware, to 1000’s of secret outbound links to naughty websites, to even – unintentional security holes that will get your entire site hacked and could cost you hundreds (or more) to get it back online.
Having said all that, the free themes that ship with WordPress are GREAT themes and you don’t have to worry about malware, and poorly written code that could cause a security breach. If you insist on a free theme, go to a reputable place like wordpress.org (or the like) to get your theme. Remember, just because “Bobs Theme Store” has very pretty themes, Bob might have nefarious intentions with his themes.
Paid themes are not a guarantee of avoiding all the perils listed above. Can you imagine paying for a theme and still having it coded poorly and resulting in a hack? That would suck. Instead, get a theme from a highly reputable theme company like Studiopress.com, ithemes.com, or diythemes.com. These themes are built from the ground up for SEO (Search Engine Optimization), Security, and beauty.
Remember, a great theme is just as much what you can’t see as what you can see. Check out the video for more info.